Channel Transformation

Channel Transformation Many times, only a total business and cultural transformation can solve the problem of marketing and sales high costs, generated by a bad performance of the marketing channels. A channels transformation program must be a planned action that involves people, systems, competences, managerial styles, organizational structures, and mainly a shared view of what is expected to achieve. It is never by chance. For this reason, we assist our Clients through channels studies and diagnostic. We also implement a change management program to be conducted by our Clients, which includes in-place coaching that is also used in our transformation programs.
Typical Projects
-Broad strategies implementation of changes for: Counseling to the Client / CRM Consolidation of the fusion and acquisitions among channels Competitive performance enhancement
- Plan and management of complete certification programs
- Development of field consultancy approach
- Sales teams’ consultancy qualifications
- Consultancy tools and processes development
- Strategic alliances and coaching

BRASIL | Rua Verbo Divino, 1207 - 3° Andar - Chácara Sto Antônio - SP - 04719-002 - Tel.: 55 11 3927 - 3100 - FAX.: 55 11 3927 - 3195

MÉXICO | Avenida Santa Fé No. 495 -1903 Col. Cruz Manca - Delegación Cuajimalpa - Mexico, DF 05349 - Telefono: (52) 5515.00.29.00 - Fax: (52) 5515.00.29.13

Channel Transformation

Typical Projects