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Channel Monitoring and Measurement

Channel Monitoring and Measurement
The channel performance measurement through researches and surveys must have as a driver the continuous channels improvement and its stratification among the several performance levels.
Hence, it is possible to start a certification with sustenance robust processes and high performance levels. With this perspective, we help our Clients to design and manage systems to measure Clients, Distributors and Employees’ satisfaction.


We design report models based on statistical multivariate analysis to identify the main factors that affect the desired performance and we propose suitable actions, when it is necessary.


Besides the performance in Clients’ satisfaction, we elaborate reports with financial indicators that can monitor, in continuous bases, the financial health of the marketing channels, thus providing preventive actions or channels profitability recovery plans.

Monitoramento e Manutenção de Canais

Typical Projects

» Channels financial and economical model design
» Scorecard / channel indicators development and analysis
» Monitoring system development
» Clients’ loyalty and satisfaction surveys
» Employees’ satisfaction surveys
» Channels and Distributors' satisfaction surveys
» Sales, services and Customer Care processes and patterns design
» Plans and management of complete certification programs
» Mood surveys


BRASIL | Rua Verbo Divino, 1207 - 3° Andar - Chácara Sto Antônio - SP - 04719-002 - Tel.: 55 11 3927 - 3100 - FAX.: 55 11 3927 - 3195

MÉXICO | Avenida Santa Fé No. 495 -1903 Col. Cruz Manca - Delegación Cuajimalpa - Mexico, DF 05349 - Telefono: (52) 5515.00.29.00 - Fax: (52) 5515.00.29.13