Channel Management
The channel management must be seen as a strategic competence, because it seeks to harmonize the visions and align the steps towards the channel transformation, when exercising the coherence between the propositions, ensured by the performance expected by all marketing channel members.
In that area, we assist our Clients to create policies, processes and tools for the best management of his network, in such a way that it remains healthy and does not jeopardize the company’s capacity to place its products and services in the market.
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Typical Projects |
| » Processes of appointment and cancellation |
| » Programs of network evaluation and performance |
| » Network financial administration |
| » Network expansion policies |
| » Points of sale reconnaissance policies |
| » Channel remuneration policies through accomplished marketing flows |
| » Supply and business rules policies definition |
| » Channel policies and patterns definition |
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