Channel Design, Strategy and Planning
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Design, Strategy
and Planning
The marketing channels represent a considerable competitive advantage, if they fulfill their basic function – to place the product or service at the reach of the client and the way he wants to buy it.
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Channel Management
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Channel Management
The channel management must be seen as a strategic competence, because it seeks to harmonize the visions and align the steps towards the channel transformation, when exercising the coherence between the propositions, ensured by the performance expected by all marketing channel members.
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Channel Development, Planning and Training
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The development and training is a consequence of the consultancy process for the transformation of the channel, supported by a new design, new policies, etc.
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Channel Monitoring and Measurement
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Channel Monitoring and Measurement
The channel performance measurement through researches and surveys must have as a driver the continuous channels improvement and its stratification among the several performance levels.
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Channel Transformation
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Channel Transformation
Many times, only a total business and cultural transformation can solve the problem of marketing and sales high costs, generated by a bad performance of the marketing channels.
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Contact us |
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Contact Prime Action
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